Twenty-five years building audiences, launching products, and turning attention into revenue across media, music, entertainment, streaming, live events, and direct-to-consumer brands.
I don't build decks about momentum.
I build the thing people talk about after it launches.
Twenty-five years building audiences, launching products, and turning attention into revenue across media, music, entertainment, streaming, live events, and direct-to-consumer brands. I’m not a strategist standing outside the machine pointing at slides. I build the thing, launch the thing, grow the audience, and make people care enough to come back.
What is already happening that people care about?
What are people already doing, avoiding, feeling, sharing, or fighting?
What simple action makes the audience part of the story?
If the name doesn't travel, the campaign dies tired and alone.
The brand has to belong inside the idea, not sit on top of it like a sad logo sticker.
Fame is not the finish line. It has to move the business.
Campaigns built from behavior, tension, and timing.
The résumé shows the roles.
This shows how the ideas spread.
IVF was expensive, emotional, and still quietly stigmatized. Families were carrying the cost, the fear, and the uncertainty mostly alone.
Partnered with fertility specialists and created a contest where families submitted videos sharing their IVF story. The station would help one family pursue treatment that otherwise felt financially out of reach.
The name made people stop. The stories made them stay. What began as a shocking radio promotion became one of the most emotional audience responses I have ever seen.
Philadelphia radio ratings were slipping, but the audience had not disappeared. Commuting behavior changed. More people were taking rides instead of driving themselves, and Uber drivers controlled the audio.
Created the Q102 Secret Rider promotion. Secret riders entered Ubers across Philadelphia. If Q102 was playing when they got in, the driver won $102 instantly and qualified to win a brand-new car.
There were only a few secret riders. The campaign made it feel like they could be everywhere. Drivers kept Q102 on because every passenger suddenly felt like a potential moment.
FOX needed viewers to stay through the broadcast. iHeart needed app installs. The event had massive talent, but big talent alone was no longer enough.
Turned the broadcast into an app activation. Viewers saw codes during the show and entered them inside the app — signed collectibles, Tim McGraw BBQ, Selena Gomez Instagram follow, front row seats for next year.
The app stopped feeling like a download prompt and started feeling like access.
iHeartRadio couldn't outspend Spotify, Pandora, or TuneIn. Competing on budget or catalog was a losing game.
Turned listening into a tracked, reward-based daily competition. Users saw their stats, unlocked tiers, and earned better rewards the more they listened. Top prize: Taylor Swift Eras Tour tickets and one-of-one memorabilia from each era.
The campaign didn't try to keep people off other platforms. It gave them a new reason to come back to ours.
Jingle Ball sold out every year, but the format had become predictable. Same show. Same structure. Same sponsor package.
Built value around the event instead of just marketing it — a pre-party for emerging artists, booked before they broke, with backstage moments artists actually wanted to share, and fan experiences that felt worth talking about.
The event stopped being just a concert and became a relationship machine for artists, labels, sponsors, and fans.
Every radio market got the same Ariana Grande tour package. Tickets. Meet and greet. Basic VIP. Fine, but forgettable.
Called Republic Records and built a 24-hour experience. Winners followed the tour, rode the bus, got VIP treatment, watched from a suite, then checked into the exact hotel room Ariana had just left.
This was not a giveaway. It was a story the winner would tell for the rest of their life.
Hip-Hop was turning 50. The culture deserved more than a banner change and a playlist. It deserved a moment built to the scale of what it actually meant.
Built a full tentpole event celebrating 50 years of Hip-Hop culture — promoted across every iHeartRadio Hip-Hop and R&B station nationwide. Usher, Miguel, GloRilla, Coco Jones, NLE Choppa performing. LL Cool J, Ty Dolla Sign, Charlamagne Tha God, Angela Yee in the building.
This wasn't a sponsorship activation. It was iHeartRadio showing up for the culture with enough scale, respect, and visibility that the culture showed up back.
Bentkey, The Daily Wire's kids streaming app, launched to #1 in Family on the App Store and Top 5 Overall. Led lifecycle, paid media, social, influencer, and editorial strategy behind the launch.
The same audience growth engine that put Bentkey at the top of the charts grew the Daily Wire's subscriber database from 1.4M to over 10M.
#1 Family · Top 5 Overall · App StoreThe Daily Wire already had momentum. My job was building the systems that could scale it without flattening what made people care about it in the first place.
Built the AI-driven behavioral targeting layer from scratch, updating in real time across lifecycle, social, editorial, and paid media simultaneously.
Led the digital marketing organization across lifecycle, paid digital, social, editorial, and digital product — reporting to the COO and CPO. Grew iHeartRadio from 20M to a record 30M cumulative users.
Most people in the room want something. The photo. The favor. The clip. The fake little proximity badge they can post online.
The best partnerships were never built from transactions. They were built from trust, consistency, timing, and understanding what mattered to artists, labels, sponsors, and audiences before the campaign ever launched.
That's why Republic Records called first. Why sponsors stayed. Why talent trusted the campaign.
Most people wait for momentum to come back.
I prefer finding out where it went.
Nashville-based.
Building what people can't ignore.
